Wear the Future
Limited designs featuring original artwork of the future we want to see.
UPF 50 Sun Hoodies
UPF 50 protection
Lightweight 180 gsm fabric that blocks 98% of UV, with a double-layer hood for your neck and head.
Art that lasts
The high-quality printing technique results in vibrant colors that will not crack, peel, or fade.
Made by Electra
Planet Positive is our first product line, a venture to show how clean energy meets working land.
Why a sun hoodie?
Painted to show the win-win-win of farming and solar.
Electra is a small venture studio working where clean energy meets working land. Our first project, Farm Solar Fit, helps farmers and ranchers see whether solar fits their property, and on what terms.
Electra wants farmers to keep their land and keep farming, and agrivoltaics is a win-win-win for farmers, energy, and healthy land. Our co-founder Heather’s first solar painting, Winnie, showed that people love a happy farm. The hoodies carry that picture into fields, markets, rides, and industry events, because we have to fall in love with the future before we can build it, and the first step is being able to see it.
Sheep grazing in the array aisles, cattle in the shade of the panels, wildflowers and bees between the rows. More scenes are on the way.
Planet Positive puts that art on gear people already need. A UPF 50 sun hoodie protects you through long days outside. Solar does the same for a farm: shade, shelter, and a second source of income for land that is already growing our food.
What we're building
Solar options, seen from the farmer's side.
Electra is a venture studio, and Farm Solar Fit is our first venture: a decision tool that shows farmers and ranchers their solar options.
- Draw your landOutline your field on a map.
- See what's thereFarm Solar Fit pulls the soil, sunlight, weather and power lines for that spot.
- Compare your optionsKeep farming, lease for solar, or combine the two, laid out side by side.
Planet Positive sun hoodies are our first product line, and they pay for early work like this.
Visit Farm Solar Fit
Winnie's story
The Farm That Stayed
A short story told by Winnie from the year 2030, about a farm that kept farming with solar alongside. Illustrated after Heather's original painting.
Read the story (PDF)Size chartMen's and women's, XS to 3XL, in inches View size chartHide size chart
Measurements taken from the garment. Chest is measured all the way around. Between sizes? Size up for a looser fit over layers.
| Size | Men's | Women's | ||||
|---|---|---|---|---|---|---|
| Chest | Length | Sleeve | Chest | Length | Sleeve | |
| XS | 42 | 25.5 | 29 | 39 | 24 | 28 |
| S | 43 | 27 | 30 | 41 | 25 | 28.5 |
| M | 45 | 28 | 30.5 | 43 | 26.5 | 29.5 |
| L | 46 | 29 | 31.5 | 44 | 27.5 | 30.5 |
| XL | 48 | 30.5 | 32.5 | 46 | 28.5 | 31 |
| 2XL | 50 | 31.5 | 33 | 47 | 30 | 32 |
| 3XL | 51 | 32.5 | 34 | 49 | 31 | 32.5 |
Questions
When will my hoodie ship?
Pre-orders close October 30. The batch goes to print in early November and ships in December. Every pre-order ships.
How long does the launch price last?
The $78 launch price runs through October 30. After that the regular price is $85.
What sizes are available?
Men's and women's patterns, XS to 3XL. Open the size chart above to find your fit.
How does the sun protection work?
The fabric is rated UPF 50: a lightweight 180 gsm continuous fiber that blocks 98% of UV. The double-layer hood covers your neck and head.
Where are they made?
Each hoodie is made to order in the USA.
Where does the money go?
Planet Positive is our first product line, from a small venture studio working where clean energy meets working land. Every hoodie helps pay for our work.
Can I order for my team?
Yes. Custom bulk orders are available on request for crews, teams and organizations. Contact us to start one.
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Days left to pre-order
Hood up, sleeves down, back to work.
Pre-order by October 30 for $78. Ships in December.
Pre-order your sun hoodie